The findings are revealed in The Digital Trust Index: The value of digital trust Report, which is seminal research, conducted by Callsign, the digital trust pioneer, and the Centre for Economics and Business Research (Cebr), into the attitudes and drivers of digital trust across modern economies. The findings are significant if the global economy tips into recession because investing in building digital trust into digital economies has the potential to deliver growth and productivity.
From a global total of 12,500 respondents, 2,500 came from Hong Kong, India, Indonesia, the Philippines, and Singapore.
“This Callsign research reveals the value of building digital trust to the global economy, and reflects the conversations and enquires we are engaging in. Organizations across the globe are looking at digital identity as the foundation to their digital ecosystem– delivering trusted interactions for consumer-to-business as well as business-to-business interactions. The research also demonstrates the negative impact if the industry doesn’t take proactive measures to address consumers’ building lack of digital trust,” says Julie Conroy, Head of Risk Insights at Aite-Novarica Group.