July 22, 2014

Britain’s Pop-Up Retail Economy

A new report from EE and Cebr reveals that pop-up retailers contribute £2.1 billion to the UK economy each year (equivalent to 0.6 per cent of total UK retail turnover) and the sector is expected to grow by 8.4 per cent over the next 12 months, according to a study released today.

 

An estimated 23,400 people work in nearly 10,000 pop-up shops across Britain, ranging from temporary restaurants and shops to product trials from recognised brands, and the industry is projected to grow nearly 2.5 times faster than the traditional UK retail market in the next year. 

 

However, the report reveals growth could be even faster, with Cebr stating that if the barriers to pop-up retailing were reduced, double digit growth could be easily achieved. The most significant barriers include lack of flexible short term contracts, finding appropriate and flexible space, obstructive business rates and rents, and lack of access to technology including waiting over two weeks for fixed-line internet access.

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