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April 8, 2022

YouGov – Household finance measures in freefall as consumer confidence declines for the second month in a row

  • Consumer confidence deteriorates by 2.7 points  
  • Short-term (-8.8) and forward-looking (-10.6) household finance measures crater again 
  • Retrospective business activity measures see a three-point decline (-3.1)  
  • House value measures stagnate after four months of growth 

The cost of living crisis has dealt another record-breaking blow to the public’s confidence in their household finances, according to the latest analysis from YouGov and the Centre for Economics and Business Research (Cebr). The crash in both retrospective and forward-looking measures for this metric was the main contributor to the overall index declining by -2.7 points.

YouGov collects consumer confidence data every day, conducting over 6,000 interviews a month. Respondents answer questions about household finances, property prices, job security, and business activity, both over the past 30 days and looking ahead to the next 12 months.

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