- Pop-up retailing produced £2.1 billion in retail turnover in the past year
- Pop-Up UK report pop-up retail economy expected to grow by 8.4 per cent over the next 12 months
- Growth could be higher if significant barriers such as high costs, lack of technology and challenges with retail space were removed
An estimated 23,400 people work in nearly 10,000 pop-up shops across Britain, ranging from temporary restaurants and shops to product trials from recognised brands, and the industry is projected to grow nearly 2.5 times faster than the traditional UK retail market in the next year.
However, the Pop-Up UK report reveals growth could be even faster, with CEBR stating that if the barriers to pop-up retailing were reduced, double digit growth could be easily achieved. The most significant barriers include lack of flexible short term contracts, finding appropriate and flexible space, obstructive business rates and rents, and lack of access to technology including waiting over two weeks for fixed-line internet access.
Even during the 15th anniversary of the modern pop-up these barriers persist, which is why EE has partnered with marketplace for pop-up space, Appear Here, the British Retail Consortium (BRC) and a range of pop-up entrepreneurs to launch the Pop-Up UK campaign.
Click here to find out more about the report and EE’s Pop-up campaign.