In its report, Cebr examined trends in food poverty in the UK, looking at how household food purchases have changed since the financial crisis and how the issue of food affordability has changed and is likely to develop over the next five years.
The report examined food affordability for different income groups, different household compositions and different UK regions, identifying wide variations in food expenditure as a share of income across different household types. The report includes the startling finding that UK households – particularly those on low incomes – have cut back significantly on nutritious food items such as fruit and vegetables since the financial crisis, clearly illustrating the link between economic circumstances and the health of the nation.
The report achieved widespread press coverage for Kellogg’s, including the Daily Mirror, Daily Mail, Metro and the Independent as well as the Huffington Post internationally.
Link to full report