Spending power of the average family in Northern Ireland has contracted by 28.7% year on year, the largest annual fall of any UK region in the entire history of the Asda Income Tracker.
Independently compiled by Cebr, the latest report finds the average NI family is left with only £95.10 per week to spend on discretionary goods and services in Q3, down by £38.30 from £133.40 a year ago.
A heavier concentration of spending in high-inflation categories such as food, energy and motor fuel is behind the shocking drop in disposable income for NI families, said Cebr, alongside a weaker employment rate and lower wages.