Watermelon bubble gum, blueberry sour raspberry, gummy bear, ginger cola… no, not some of the sugary treats on the shelves of your childhood sweet shop, but just a few of the flavours of electronic-cigarette liquids being bought across the country every single day.

Vaping, which is the inhaling of a vapour created by an e-cigarette, took hold in the UK in 2015, and has surged in popularity ever since. Both a smoking cessation tool and a habit in its own right, some 3.2 million adults use a vape regularly – compared with between 5.6 and 6.6 million adults who smoke cigarettes.

Now, a new government push will look to reverse those numbers and turn smokers into vapers, with the ambition to make England a smoker-free country by 2030.

One in five smokers will be sent a vape starter kit as part of the national scheme, and offered behavioural support to help them stub out the habit. Pregnant women addicted to cigs will be given up to £400 in vouchers as an incentive to quit, as smoking during pregnancy heightens the risk of miscarriage and can damage lung and brain tissue in unborn babies.

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