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October 8, 2015

Smart shoppers save £899 a year using special offers and rewards

Shoppers believe that taking a shrewd approach to spending saves them an average of £899 a year. A study conducted by the Centre for Economics and Business Research on behalf of American Express® found that spending wisely using discounts, rewards and offers is now entrenched into the British psyche with most UK shoppers (98%) believing it is an important part of their shopping habits.


Londoners are the most savvy when it comes to their spending, saving an estimated £1,040 a year, followed closely by those living in the North West and North East, saving £996 and £993 a year respectively by taking advantage of discounts, rewards and special offers.


This smart approach to stretching the shopping budget is set to continue with more than a third (35%) of consumers saying that using rewards and offers will be even more important to them in the year ahead as a way to cut costs (49%) and boost their spending power (39%).


Nicholas Stefanovitz, Vice President of Consumer Cards UK at American Express, said: “Our research shows that seeking a saving is now part of the everyday shopping experience.  Consumers are making significant savings by taking advantage of a wide range of discounts, rewards and special offers. Our Cardmembers can also benefit from a range of Amex Offers which reward them for shopping at some of their favourite high street brands. ”

Current Offers from American Express:

  • House of Fraser: Spend £70 or more to receive a £10 statement credit – ends 1 November
  • Fat Face: Spend £50 or more to receive a £10 statement credit – ends 1 November
  • Beautybay.com: spend £50 or more to receive a £10 statement credit – ends 31 October

For more offers and information please visit amexoffers.co.uk.

List of regional savings made by using rewards and offers in 2015:

National Average            £899
1 London £1040
2 North West £996
3 North East £993
4 Wales £990
5 West Midlands £946
6 East Midlands £895
7 East Anglia £862
8 Scotland £853
9 Yorkshire and Humber £849
10 South West £798
11 South East £757


Notes to Editors

  1. AmEx Offers may be subject to restrictions. Payment must be made in full on an eligible American Express Card.
  2. Statement credits are applied only if a Cardmember has pre-registered for an offer. Each offer is valid once per Card. For full Offer Terms and Conditions click here.
  3. For more information or to apply for an American Express Credit Card visit: http://www.americanexpress.com/uk
  4. Omnibus research was conducted by OnePoll, 2,000 UK adults were surveyed between 14  April and 15 April 2015

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