Research shows that Gen Z and Millennial travellers plan to take longer trips in the year ahead, as well as live in multiple cities. Rose Dykins reports
Research from extended-stay accommodation provider, Edyn, reveals what Gen Z and Millennials want from travel this year – and how the hospitality sector needs to evolve to remain relevant to their needs.
The findings show that for 2023, younger generations of travellers are taking more trips, booking longer stays, spending more per night, and looking for a larger number of functional features from their accommodation such as wellness facilities and coworking space.
Edyn commissioned the Centre for Economics and Business to create the report: “The Future of Travel Hospitality.” The methodology involved surveying 2,000 people from five European countries and incorporating open-source economic research on past, present and future trends shaping travel and hospitality.
The report reveals that Gen Z travellers expect to increase the length of their trips in the year ahead by 26 per cent, compared to 2019. This is the largest relative increase of any group surveyed.
In addition, Gen Z and Millennial consumers showed a greater preference for extra accommodation features compared with other generations of consumers.