The Lionesses, as England’s team is known, beat Sweden 4-0 on Tuesday night. The team’s victories in the competition so far have increased the popularity of women’s football in the country, with 9.3 million people watching the semi-final on TV. German beat France 2-1 on Wednesday night.
Some economists are more cautious. Sam Miley from the Centre for Economics and Business Research estimated that fans watching the final will spend £12.2 million in hospitality venues. Nonetheless, pubs and restaurants are looking forward to the uplift in revenues after taking a severe hit from Covid-19 lockdowns and the emergence of quieter city and town centers as more people work from home.